How Do You Maintain a Fresh Content Pipeline?
Staying ahead in the content game is no small feat, and editing professionals are constantly innovating to keep their content pipelines fresh and diverse. This article uncovers eight key insights from top editors, starting with the importance of incorporating multiple voices and perspectives. The final insight reveals how using content curation tools can streamline the process. Whether you're a seasoned editor or just starting out, these strategies offer valuable guidance.
- Incorporate Multiple Voices and Perspectives
- Utilize a Two-Pronged Content Strategy
- Balance Evergreen and Timely Topics
- Follow Industry News and Trends
- Repurpose Existing Content into New Formats
- Conduct Regular Audience Surveys
- Partner with Complementary Businesses
- Use Content Curation Tools
Incorporate Multiple Voices and Perspectives
Keeping a diverse content pipeline at Edumentors involves tapping into different voices, including tutors, students, and parents. We hold regular brainstorming sessions to generate fresh topics, often incorporating trending educational themes to keep our content relevant. Additionally, we encourage our tutors to share personal stories and teaching experiences, adding unique perspectives. Our student success stories are also highlighted to provide real-life examples of our impact. This multi-source approach helps us maintain a dynamic and engaging content flow, resonating well with our audience.
Utilize a Two-Pronged Content Strategy
I use a two-pronged strategy. On the first end, I have our ongoing content strategy informed by SEO, trending topics, and market changes. For example, this would be the evergreen content that I keep up-to-date.
On the other hand, I keep the feelers out for customer perspectives within our user base, as well as online, to create a library of use cases, case studies, and specific industry questions. This helps me create resources for use-cases for certain niches (e.g., SEO for financial professionals - https://www.siteguru.co/seo-academy/seo-for-financial-advisors) and highly-specific problems (e.g., site migration SEO - https://www.siteguru.co/seo-academy/website-migrations).
Balance Evergreen and Timely Topics
Keeping content fresh is like curating a varied collection at Photo2Painting, where different styles keep the audience engaged. I recommend mixing evergreen topics with timely pieces to balance relevance and shelf life. A colleague schedules content brainstorms quarterly to ensure new ideas stay in the pipeline, leading to a 25% increase in readership. Additionally, inviting guest writers brings fresh perspectives. The goal is to anticipate audience interests while staying adaptable to trends, ensuring a constant flow of engaging material.
Follow Industry News and Trends
Keeping a fresh content pipeline can be achieved by following industry news and staying abreast of trending topics. This approach ensures that content is always relevant and timely, capturing the interests of the audience. It also helps in positioning the brand as a thought leader.
Reading industry publications and monitoring social media trends are effective ways to gather ideas. Stay ahead of the curve by tapping into what everyone is talking about. Make this a regular practice to keep your content pipeline dynamic and engaging.
Repurpose Existing Content into New Formats
Repurposing existing content into new formats is a smart way to maintain a fresh content pipeline. This strategy involves taking popular blog posts and converting them into videos, infographics, or podcasts. It not only maximizes the use of existing material but also reaches different segments of the audience who prefer diverse content formats.
This method also adds longevity to the content, ensuring it remains relevant over time. Start repurposing your content to extend its reach and impact.
Conduct Regular Audience Surveys
Conducting regular audience surveys and polls can provide fresh ideas for content creation. This allows for direct engagement with the audience, understanding their needs, and addressing their concerns. The feedback collected can reveal popular topics or questions that can be covered in future content pieces.
It creates a sense of community and shows the audience their opinions matter. Implement regular surveys to generate content that truly resonates with your audience.
Partner with Complementary Businesses
Partnering with complementary businesses or influencers can infuse new energy into the content pipeline. This collaboration brings fresh and diverse perspectives that might not be available internally. It leverages the partner's audience, expanding reach and introducing the brand to potential new followers.
When both parties share expertise, it results in high-value content that benefits everyone involved. Seek partnerships with aligned brands or influencers to invigorate your content strategy.
Use Content Curation Tools
Using content curation tools can be a great way to maintain a fresh content pipeline. These tools help in discovering new ideas and trending topics by compiling relevant information from various sources. They can save time and provide inspiration for creating original content.
By constantly exploring a variety of content, there's always a wealth of material to draw from. Begin using content curation tools to keep your content creation process vibrant and informed.